Every year, more new online casinos are opening their virtual doors and saturating an already over saturated market. The competitiveness of the online gambling industry is something that makes it very difficult for owners of online casinos to stay ahead of their rivals. Below we are going to give you some business tips on how you can go about creating your own online casino.
Choosing Your iGaming Provider
The games that you provide will have a huge influence on how much money you make from your online casino. Therefore, it is very important that you choose the correct iGaming provider for you. There are two types of iGaming providers - the first type makes the games themselves, while the second type just buys them. Since online casino players have very high expectations, it is better to opt for the former. Furthermore, custom-made games are a lot more secure as they are designed with all the necessary safety standards in mind.
You need to think long and hard when it comes to selection your iGaming partner as you will be entering a long-term relationship. Thus, before you go ahead and make your decision, you need to look at different reviews, take into consideration the fees that they will charge, and come up with a suitable budget.
Offer a Number of Payment Methods
When you have your own online casino, you should provide a number of top-quality payment methods to ensure that your customers can place transactions with no hassle at all. Below we are going to have a look at four of the most popular payment methods available at the moment:
PayPal: This is the most popular e-Wallet in the world as it has hundreds of millions of users from all over the globe. The majority of online casinos that you will come across will have PayPal as one of their payment methods as it is fast, secure, and offers anonymous transactions.
Visa: This payment method offers secure and fast transactions, which is very important when it comes to online gambling. You will not be able to find an online casino that does not accept Visa as one of their payment methods.
Neteller: The number of casinos accepting Neteller as one of their payment methods is growing with each passing day. It is a payment option that allows their users to remain anonymous and has a very fast transaction speed. To add to this, it is a banking method that customers can get to grips with really quickly.
Skrill: This is another type of eWallet that allows its users to make quick and secure transactions at a lot of online casinos. The major advantage of using Skrill is that it is completely anonymous. Furthermore, it is very easy to deposit and withdraw money using this payment method.
Most online casinos will offer their users a wide variety of payment methods to ensure that there is at least one available that each customer is very familiar with. An online casino with a wide variety of payment options will be looked at a lot more fondly than one that only has a few.
Think about the Website Design
Some people might think that the design of their website is not that important at all, but this is a huge mistake. Having a user-friendly and attractive website can be the sole reason why your website is chosen over hundreds of other online casinos. When it comes to creating a great website there are some important things that you need to keep in mind, and we shall look at these right now.
You should not overload your website with elements. The more elements that you have on your website, the longer your site will take to load. Studies have shown that online casino players expect a site to load in two seconds or less. Therefore, it is better to sacrifice animation for speed. Furthermore, your homepage should be as basic as possible - you do not want to be confusing any first-time visitors to your site as they will just leave and not return.
You also need to make sure that it is completely mobile responsive as more people are gambling using mobile devices nowadays. Statista proved that about half of Internet traffic comes from mobile users. Therefore, you need to ensure that your online casino site is mobile responsive so that you are not alienating a large portion of potential customers.
Another thing that you need to do is make sure that you use the right colours. A visitor to your online casino will build their first impression by taking a look at the colours used. For instance, orange is a colour that indicates communication and optimism, while blue is a colour that stands for trust and peace.
Have a Good Marketing Strategy
How is it that you can attract users to your online casino? Well, the answer to this question is by having a good marketing strategy. There are a number of ways that you can advertise your online casino:
Social media: This is a very powerful tool when it comes to online casino promotion, or any type of promotion for that matter. For instance, you can create profiles with different social media platforms and provide subscribers with news relating to bonuses and promotions that you are offering on your online casino.
Email: People think that email has become obsolete, but that is not strictly true. Email marketing still works really well, and it is pretty cheap. You can send emails about the latest offers and news to your registered users. However, you should only do this once a month (twice at the most), otherwise you will risk annoying your customers.
Loyalty programs: Online casinos have to offer an enticing bonus system and have to treat loyal players well in order to get them to stick around. This is where loyalty programs come into play, and you will find it hard to find an online casino now that does not have a loyalty program. With loyalty programs, players are treated to bonus money and free spins the more money they spend.